{"product_id":"coca-cola-store-brand-identification-manual-book-1787868996","title":"Coca-Cola Store Brand Identification Manual Book","description":"500 page book with debossed cover.\u003cp\u003eBrand Identification Manuals for Coca-Cola comes in at just over 500 pages with seven manuals spanning 1969–79, hundredsof brand devices, touchpoints, and applications fill itspages. Compiled from archival documents,Brand Identification Manuals for Coca-Cola explores a period in the company’s branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and ephemera. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaterial: Debossed cover with soft-touch lamination\u003c\/li\u003e\n\u003cli\u003eSpecifications: 528 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 9.5 × 11.5\"\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"bingo","offers":[{"title":"Default Title","offer_id":48630565044436,"sku":"1787868996","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/9972\/4500\/files\/1787868996_1.jpg?v=1788772838","url":"https:\/\/cocacolastore.shop\/products\/coca-cola-store-brand-identification-manual-book-1787868996","provider":"Coca-Cola Store US","version":"1.0","type":"link"}